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About me
Hi, I’m Zoya — founder of Socially Brand and your go-to partner for making social media simple, effective, and stress-free for estheticians.
I started this agency because I saw talented skincare professionals struggling to show up online. You’re incredible at what you do, but let’s be honest — between clients, inventory, and running a business, posting to Instagram often falls to the bottom of the list.
Who we work with
That’s where we come in.
My background in beauty retail and social media management gives me a unique understanding of both the industry and how to help you shine online. I believe in real relationships, clear communication, and content that feels like you.
We don’t just post for the sake of posting — we create connection-driven marketing that reflects your expertise and grows your business in a way that feels aligned.
Awards, Articles, Achievements
01
Featured Guest on The Beauty Biz Podcast with Lori Crete
02
Over 5 years helping estheticians grow through social media
04
Certified in Fundamentals of Project Management
What our clients say
Zoya just gets the esthetician world. Since working with her, my Instagram has gone from random and inconsistent to professional and aligned with my brand. I’ve had new clients tell me they booked just from seeing my feed!
Natalie, Licensed Esthetician & Acne Specialist
Socially Brand gave me my time back. I used to spend hours stressing about what to post. Now, everything is handled — and it actually sounds like me. I’ve gotten more engagement in the last month than I did all year.
Vanessa, Solo Esthetician & Spa Owner
I was super hesitant to invest in social media help, but Zoya made the whole process feel easy and collaborative. She’s responsive, creative, and really cares about my business. I finally feel proud of my online presence.
Lauren, Holistic Skincare Practitioner
Our work
Nova Skincare
Luminous
Faceplant
Raw Nature
Bliss Beauty
Saren
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